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Cracking the Code

It’s a good day to talk business! Right now there is a lot of buzz about starting businesses, especially Black Owned Businesses. As a black, female entrepreneur- I recognize the responsibility and opportunity related to the small business community.

Now is as good a time as any to start your business. If you’re forecasting that the economy won’t agree with you, you’re betting against yourself. And you need to stop now!

Understanding that there will always be drops in value in the market is important. As is understanding that there will always be opposing industries or industry competition. Additionally, there will be people who don’t believe in your vision and people who don’t understand your vision.

The key to being successful with starting your business and sustaining your business is to believe in yourself and your products/services, have a solid plan and review/update it often, and always find areas for improvement.

Starting a business is easy, sustaining a business is where the real challenge lies.

So if you’ve been considering starting a business, here’s what you have to do (in a nutshell)

  • Identify and develop your niche

  • Create a plan for marketing and selling

  • Identify your business structure then file it with the county/state

  • Apply for your EIN upon completion of your business formation

  • Grind & Shine

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