top of page

Marketing: What it means, how it works, and why you should be doing it



First things first, let's define this word... marketing: the activity or business of promoting and selling products or services, including market research and advertising.


Inside The Power Up Community, we spent more than a month covering and overcoming the intricacies of marketing. What we've discovered is that many people do not understand what marketing means it it relates to their exact journey and their exact business.


You cannot approach marketing with a "blanket overview". You have to consider that... what works for someone else's business, even in a similar field, is not guaranteed to work for your business.


When we erase this copy and paste era thinking the solution is more templates and use of AI, and spend more time on individualizing brands, businesses, and experiences... businesses really start to grow.


You could love coffee from Starbucks and love coffee from Dutch Bros yet we can recognize that the branding and marketing for these similar fields is different.


The same is true for your brand too. You have to get to the nitty gritty before you really start winning in marketing. Make time to study your marketing materials regularly so you know what your audience is resonating with and what is no longer working.


Side note: I do love a good template and I appreciate AI, but I also know when someone books with me, it is because of a unique experience they are expecting to receive. I do not take it lightly!

4 views0 comments
bottom of page